Author name: Susan Hackett

Why Small U.S. Businesses Need Local SEO

In today’s digital landscape, small U.S. businesses face the challenge of standing out in a crowded marketplace. This is where local SEO comes into play, acting as a crucial tool for enhancing visibility within specific communities. By optimizing their online presence for local searches, businesses can attract nearby customers who are actively looking for their […]

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The Role of SEO in Web Design: What You Should Know

In today’s digital landscape, the intersection of SEO and web design is more crucial than ever. As a designer, you might think your job ends with creating visually appealing websites, but that’s just the beginning. A well-designed site not only captivates visitors but also plays a significant role in improving your search engine rankings. Understanding

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Designing for Accessibility: A Guide for Web Designers

As web designers, we have the incredible opportunity to create engaging and functional experiences for all users, including those with disabilities. Designing for accessibility isn’t just a trend; it’s a necessity in today’s digital landscape. By considering diverse user needs from the start, we can ensure our websites are usable for everyone, regardless of their

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How to Migrate a Website from WordPress to Static Site Generators

Migrating a website from WordPress to a static site generator can feel daunting, but it’s a move more website owners are exploring as they seek faster load times, greater security, and lower maintenance. Unlike WordPress, which relies on a database and server-side processing, static site generators like Hugo, Jekyll, and Gatsby create pre-rendered HTML files,

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How to Optimize Your Business Website for Touchscreen Users

In today’s digital landscape, the prevalence of touchscreen devices has transformed the way users interact with websites. As more consumers turn to smartphones, tablets, and touch-enabled laptops, optimizing your business website for touchscreen users is no longer optional; it’s essential. In this blog post, US Logo and Web helps explore various strategies to enhance the

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Parallax Scrolling: The Pros and Cons for Your Business Website

Parallax scrolling has become a popular trend in web design, and for good reason! This technique creates an engaging experience by making background images move at a different speed than the foreground elements as users scroll down the page. It’s a visually stunning way to tell your brand’s story and keep visitors engaged. However, while

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How to Reduce Cart Abandonment with SEO-Driven Strategies

E-commerce businesses face a common challenge—cart abandonment. Potential customers load their shopping carts with items but leave the site without completing the purchase. Cart abandonment can significantly affect revenue, and one of the most effective ways to tackle this issue is through SEO-driven strategies. Optimizing the online shopping experience from discovery to checkout is essential

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